[1]李定可,覃海丽.基于扎根理论游客凝视的惠安女形象[J].黎明职业大学学报,2019,(02):42-48.[doi:10.13446/j.cnki.jlvu.201810012]
 LI Dingke,QIN Haili.The Image of Hui'an Woman in Tourist Gaze: A Look From Grounded Theory[J].Journal of Liming Vocational University,2019,(02):42-48.[doi:10.13446/j.cnki.jlvu.201810012]
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基于扎根理论游客凝视的惠安女形象()
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黎明职业大学学报[ISSN:1008-8075/CN:35-1212/G4]

卷:
期数:
2019年02期
页码:
42-48
栏目:
闽南区域研究
出版日期:
2019-04-25

文章信息/Info

Title:
The Image of Hui'an Woman in Tourist Gaze: A Look From Grounded Theory
文章编号:
1008-8075(2019)02-0042-07
作者:
李定可覃海丽
(华侨大学 旅游学院,福建 泉州 362021)
Author(s):
LI Dingke QIN Haili
(College of Tourism Management, Huaqiao University, Quanzhou 362021, China)
关键词:
惠安女形象 游客凝视 扎根理论 核心形象 文化内涵
Keywords:
Hui'an women images tourist gaze grounded theory core images cultural connotation
分类号:
F 590
DOI:
10.13446/j.cnki.jlvu.201810012
文献标志码:
A
摘要:
运用网络搜索法收集游客凝视的惠安女形象文本作为分析数据,借助扎根理论研究法和质性分析软件MAXQDA 12对所搜集到的资料进行逐步的整理及编码。研究发现,游客凝视的惠安女形象集中在惠安女的奇特服饰、服饰面临失传、摄影素材、勤劳精神等12个范畴。核心形象、地域环境、吸引物符号、构图素材、情感体验是游客凝视惠安女形象的5个主范畴。根据游客的凝视发现,在惠安女形象的建构中存在惠安女形象的文化内涵开发浅层化,展现形式单一化,未形成旅游品牌等问题。提出挖掘惠安女形象的深层文化内涵,建构多样化的惠安女形象,打造惠安女
Abstract:
The image texts of Hui'an women in tourist gaze were collected from the Internet and sorted out and encoded with the qualitative analysis software MAXQDA 12 in methods based on grounded theory. It was found that the images of Hui'an women in tourist gaze focus on 12 categories, such as the particular traditional costumes of Hui'an women, the risks of losing the costumes craft, photographic materials, Hui'an women's industrious spirit. The core images, regional environment, symbol of attractions, composition materials and emotional experience were the five main categories. It was found from the tourist gaze that the construction of the Hui'an women images has the following problems: their cultural connotations stay superficial, their presentations were simplified, and their branding hasn't started. Therefore, it was put forward the strategies of exploring deeper cultural images connotations, diversifying their images and creating exclusive images brands.

参考文献/References:

[1] 中国互联网络信息中心.第42次《中国互联网络发展状况统计报告》[EB/OL].(2018-08-21)[2018-10-13].http://www.wenming.cn/bwzx/dt/201808/t20180821_4801026.shtml. [2] BARNEY G,ANSELM L S.The discovery of grounded theory:strategies for qualitative research[M].Chicago:Aldine Publishing Company, 1967:10. [3] 蔡溢,殷红梅,杨洋,等.遗产地旅游者Flow体验影响因素模型构建与机理:以斯里兰卡为例[J].旅游学刊,2018,33(2):67. [4] 谢彦君,樊友猛.身体视角下的旅游体验:基于徒步游记与访谈的扎根理论分析[J].人文地理,2017,32(4):129. [5] 李志飞,夏磊,邓胜梁.旅游者社会行为变化及其影响因素研究:基于常居地—旅游地二元情境[J].旅游学刊,2018,33(1):105. [6] 王雅君,刘静艳,覃方铭.酒店生态创新:驱动因素及作用机制:基于扎根理论的探索性研究[J].旅游学刊,2018,33(8):96. [7] 姚小远,杭爱明.市场调查:原理、方法与应用[M].上海:华东理工大学出版社,2015:88.

相似文献/References:

[1]李定可,范向丽. 网络游记中游客对惠安女形象的凝视[J].黎明职业大学学报,2018,(04):53.[doi:10.13446/j.cnki.jlvu.201806006]
 [J].Journal of Liming Vocational University,2018,(02):53.[doi:10.13446/j.cnki.jlvu.201806006]

备注/Memo

备注/Memo:
收稿日期:2018-10-22 作者简介:李定可(1992-),女,硕士研究生,主要从事人文地理旅游研究。 基金项目:华侨大学研究生科研创新能力培养计划资助项目(1611308005)
更新日期/Last Update: 2019-04-25